Pinsent Masons launches Brook Graham in Asia Pacific

Acquired by Pinsent Masons in 2017, Brook Graham has partnered with major organisations around the world including Oxford Instruments, LV= and Cromwell Property Group to help them develop more diverse and inclusive workplaces.

Brook Graham handles the full lifecycle of a change programme from inception to implementation, engaging with a range of teams across a business to focus on how D&I, legal, HR, compliance and other business processes can be used to catalyse change. Its consultants help clients establish progressive strategies and frameworks which weave diversity and inclusion into the fabric of how its clients do business.

The expansion follows increased demand from organisations in Asia Pacific and a significant growth period for the consultancy. Since 2017, Brook Graham has advised 140 clients across Europe, the Middle East, Asia Pacific and the Americas.

Brook Graham's APAC presence will be led by longstanding consultant, Justine Cooper. Justine has over 25 years' experience leading people strategies through transformation. Having joined Brook Graham in 2012, she is experienced in designing and delivering cultural change programs across the Asia Pacific and Europe.

Justine Cooper, Head of Brook Graham APAC, says:

"We’re seeing increasing recognition across organisations in Asia Pacific of the benefits of a diverse and inclusive workforce. Some are making great progress, and some want to change but don't quite know how or where to start.

"Implementing D&I strategies that deliver meaningful and measurable results is challenging, yet extremely valuable. Solutions that are specifically developed for a business and its context can have a substantial impact on employee engagement, client connectivity, attracting talent and ultimately financial returns. What we're looking to bring to the Asia Pacific market is decades of experience and expertise in helping organisations deliver tangible results, and solutions which are relevant to the culture of the region and the business."

Katie Williams, Partner at Pinsent Masons law firm, adds:

"Our clients don't simply view their business through a legal lens; they have commercial challenges and opportunities. Our multidisciplinary teams of lawyers and consultants deliver holistic and sustainable solutions for our clients. We don't believe that Employment law and D&I should operate in silos; by bringing them together we can not only understand the legal and regulatory landscape in which a solution needs to exist, but also use legal instruments to their full potential to deliver meaningful change."