The Pinsent Masons’ Brand Protection and Creative Rights team is pleased to present a series of monthly webinars focussing on critical Intellectual Property (IP) challenges and opportunities faced by IP owners. The webinars will explore a variety of issues around brand protection strategy, including the impact of Brexit on IP protection in the EU and UK, maintaining frictionless trade at the end of the Brexit transition period, tackling online infringement (a more prevalent problem during the Covid-19 pandemic) and developing innovative brand protection solutions harnessing the power of technology and data. Each webinar will last up to 60 minutes, including time for Q&A.
We are delighted to invite you to the first webinar of the series, where we focus on the importance of businesses capturing, identifying and protecting the IP they develop. IP is often a business critical asset and it is crucial that a business captures its IP in full in order to maximise efficiency, revenue generation and market presence. Having your house in order in relation to IP is also important in the context of taking investment or selling assets:
Jo Alderson and George Campbell, who regularly work with companies to improve the health of their IP assets, will share their experiences and insights into how to approach what can seem to be an issue of overwhelming size and complexity.
- What are ‘best practice’ processes for capturing IP?
- How can IP be protected when contracting with suppliers and customers?
- What are the red flag risk areas to your IP to look out for?