26 Aug 2002, 12:00 am
The report, on the “Future Of Europe's Online B2B Trade” analysed growth drivers in 13 industries across the EU’s 15 Member States, to build an on-line business trade forecast for each industry and country, examining growth patterns, saturation levels, and take-over time.
The forecast was based on data on IT investment per capita to account for national variations in on-line trade.
Forrester analyst David Metcalfe said:
"In 2006, Europe's three major markets – the UK, Germany, and France – will transact at least 23% of sales on-line, and their combined trade volumes will represent a whopping 64% of the European Union's total on-line trade… The rapid growth and high volume of net-based trade in France, Germany, and the UK will pressure proximate countries with deep trading relationships – like Belgium, Austria, and Ireland – to accelerate their migration to the net.”