Out-Law / Your Daily Need-To-Know

Out-Law News 1 min. read

Focus on business benefits of RFID, not myths


Radio frequency identification (RFID) has climbed from obscurity to become one of today's most discussed retail technologies, spurred by industry speculation that a five-cent RFID tag will be available in the near future. But that's a myth, says Gartner.

"RFID technology holds exciting opportunities for almost every business," said Stephen Smith, research vice president at the research firm. "But rather than ask at what price does RFID become effective, retailers should identify if a specific business case exists for the technology in their business based on today's price."

"The use of RFID to capitalise on data flow in global supply chains could be one of the most significant developments in business strategy since companies first recognised the importance of information flow," he continued. "This means we can expect tremendous change ahead for product-centric organisations."

Companies will go through a two-phase adoption of RFID, according to Gartner. First will be the creation of RFID-enabled business processes, using RFID within the context of existing business processes and thereby achieving marginal benefits from it. The second phase will be when companies adopt RFID-centric business processes, involving a radical re-engineering of business processes.

"RFID technology and the business benefits it promises will not arrive with a big bang," said Smith. "High capital costs, imperfect read-rates, unproven systems and uncertainty around standards will all need to be addressed before retailers can adopt and benefit from the technology. This means that over the next 10 years, retailers will continue to use barcodes and gradually introduce RFID tagging, creating an environment of co-existence."

As for the five-cent RFID tag myth, Smith said, "There are conflicting problems with assembling low-cost tags. One of the primary things vendors must do to reduce tag cost is reduce the size of the chip. However, reductions in the size of the chip make assembly more expensive. Currently, no vendor has been able to get out of this paradox."

Passive tags today cost from 40 cents to $10. Active tags usually start at $4 to $5, increasing to hundreds of dollars. By 2009, the most competitive RFID tags will cost 20 cents, according to Gartner.

We are processing your request. \n Thank you for your patience. An error occurred. This could be due to inactivity on the page - please try again.