The business sold pills called “Longitude,” which claimed to permanently enlarge the penis 1-3 inches, or larger if taken for a longer time, netting permanent results within months. The web site offered testimonials, purported before and after photographs and endorsements from magazines and national shock-jock Howard Stern.
The company’s web sites have been closed by a receiver appointed by Arizona’s Superior Court. The receiver will use the seized property to pay restitution to the victims.
The company’s web site also guaranteed growth at home by taking the supplement “without pumps, weights or surgery” and offered to refund customers’ money, including shipping fees, if they were not satisfied.
A one-month bottle of Longitude cost $59.95 plus shipping and handling for the first month, then $39.95 thereafter. The company only paid about $2.50 per bottle for the pills. In addition to the Longitude product, the company also sold pills guaranteed to increase female breast size by 2-3 cup sizes in a matter of months.
Luxury houses, eight Mercedes cars, a Cadillac, a Lamborghini, a Rolls Royce, a Ferrari and a Bentley were seized, together with more than $20 million in bank accounts, nearly $3 million in cash and “a trove of luxury jewellery,” according to the Attorney General of Arizona, Janet Napolitano.