27 Jun 2014 | 10:15 am |
International law firm Pinsent Masons has won the prestigious 'IP Team of the Year' award at The Lawyer Awards 2014.
The firm secured the accolade for its role advising Interflora on the landmark Google AdWords litigation against Marks & Spencer.
On Tuesday, 21 May 2013, the High Court of England and Wales handed down its judgment in the long running case of Interflora, Inc. and Interflora British Unit versus Marks and Spencer plc.
Mr Justice Arnold ruled in favour of Interflora, finding that Marks and Spencer's use of the "Interflora" trade mark as a Google AdWord to advertise its M&S Flowers & Gifts website was trade mark infringement.
Iain Connor, a partner who led the Pinsent Masons team, said: "We are delighted to have won this prestigious award and to have advised on such a significant case which has had and will continue to have an impact on keyword advertising across the world.
"The case broke new ground regarding the evidence required to show consumer confusion, with Pinsent Masons devising a strategy utilising Google Analytics and other online metrics rather than traditional survey evidence."
Pinsent Masons fought off stiff competition from Hogan Lovells, King & Wood Mallesons SJ Berwin, Lewis Silkin, Taylor Wessing and Wragge Lawrence Graham & Co.
The Interflora mandate, secured in 2008, was listed as one of The Lawyer's top 20 cases for 2013 and is a 'first of type' case with implications on keyword advertising across the globe.
Multinational law firm Pinsent Masons has appointed partners Johanna Weißbach and Christian Schmidt as litigation partners in their Dispute Resolution Group in Munich, where they will both focus on clients within the Financial Services and Advanced Manufacturing & Technology sectors.
Multinational law firm Pinsent Masons has announced 17 new partners in its 2020 promotion round as it promotes outside of traditional legal services for the first time.
International law firm Pinsent Masons was listed in the top tier for 3 categories in a recent survey conducted by Asian-mena Counsel’s In-House Community to identify Firms of the Year 2019 for the second consecutive year.
International law firm Pinsent Masons is partnering with litigation analytics provider Solomonic to develop an IP disputes analytics module to support the Firm's clients and support its data-driven focus on risks, claims and avoiding disputes.
International law firm Pinsent Masons has successfully advised Neovasc on the appeal case for the ownership battle over European mitral heart valve patent against Edwards Life Science unit CardiAQ.
International law firm Pinsent Masons today announced plans to open an office in Frankfurt, its third location in Germany. Frankfurt is one of the world's most important financial centres and Germany's financial capital.
For all media enquiries, including arranging an interview with one of our spokespeople, please contact the press office on