Webinar

Universities and higher education - Brand protection and enforcement

Students select their universities that they apply to not only on the basis that they offer a desired programme of study that fits in with their future career ambitions, but also on the basis of the perceived reputation of the university.

Protecting the university’s brand elements can have significant commercial value, in relation to the provision of educational services and in relation to marketing and selling ancillary goods. It is also of prime importance for universities to maximise their ability to take action against third parties who either seek to wrongly benefit from the prestige and attraction of a particular university or may denigrate the brand.

We will explore:

The importance of trademarks and brand protection for universities, as well as the benefits that higher education companies could gain from considering protecting their brands holistically and robustly
Common pitfalls and provide some strategic points for universities to consider in taking their brand protection forward or improving upon current levels of protection.