Additionally, the proposed SDR labels provide fund and portfolio managers with the unique opportunity to label transitional assets. The SDR rules are primarily aimed at UK-based fund managers, portfolio managers and distributors of UK UCITS funds, alternative investment funds and segregated mandates. They are, however, also relevant to all FCA-regulated firms.
The FCA’s original consultation paper, published October 2022, stated that its “anti-greenwashing rule” would apply immediately on publication of the new SDR rules. Sébastien Ferrière of Pinsent Masons said it was likely, therefore, that the anti-greenwashing rule – in whichever form it eventually takes – will start to apply in the fourth quarter of 2023.
He added: “The FCA has, however, previously stated that the proposed general anti-greenwashing rule would merely reiterate existing rules, to clarify that sustainability-related claims must be ‘clear, fair and not misleading’.”
“The FCA believes that it can already take enforcement action against suspected greenwashing, including where greenwashing has occurred before the new rule comes into force. The intention is that the new rule would simply facilitate such action in future,” Ferrière said.
He added: “Given the FCA’s increasingly interventionist approach toward tackling potential misconduct within financial markets in recent years, regulated firms should tread carefully when they make sustainability-related claims in respect of their products or services.”